It is a software platform that aims to understand how well marketing campaigns are run. It can be used with different key metrics that include page views, page traffics, (CTR) click-through rate and others, with a purpose to help marketers find out what is working and what is not.
Many platforms tend to have their own analytical tools nowadays. Good examples would be Instagram, Facebook, LinkedIn and Google. We will help you understand where you should look the most within these tools and which ones are really worth using for your business.
Using Marketing Analytics allows you to get information about…