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Optimization (SEO)

What is Search Engine Optimization?

The fundamentals of digital marketing is SEO as a result of trillions searches made by people every year on the web with an intent to find the information they are looking for, whether it is about the product, service or other.

In simple words, SEO is the process of improving your website to result in higher visibility in Google or other search engines when the searches are made by people.

The higher visibility in search engines like Google results in higher attention and therefore attracts new customers to land on your webpage.

Why do you need SEO?

There are 7 reasons why you need SEO for your website…

Helps to build your brand

Optimized website leads to more traffic

It is for free unless you want to pay for the ad and appear first in the search.

Helps your target audience find you faster.

Boosts your credibility and authority.

Helps you stay ahead of your competitors.

Improves user experience and is easy to measure.

Roadmap of the SEO:

Stage 1: Full site assessment/audit (Keywords)

Stage 2: Onsite optimization (E.g. Book a meeting; Call now)

Stage 3: Off-site optimization (Content Strategy)

Stage 4: Ongoing & Advanced SEO ( Link Building, Tracking, Updates)

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